Marketing Plan Part B Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan Part B - Essay Example The Jacob’s Coffee Shop will try to make sure that the customer gets a good experience as they consume the products of the business. This is why the Jacob’s Coffee Shop has decided to use an app that the customer can use in choosing the design and nature of the product. Not many coffee shops offer the customer with a way to be in command of the way he gets his product. This will be very useful in making sure that the customer is engaged and maintained at Jacob’s Coffee Shop. The business will have the name of Jacob’s Coffee Shop. The name is inspired by a story in the bible where one person sold his inheritance for a bowl of well cooked soup. The soup that was served to him was so good that he could not resist and even sold his highly valued inheritance just for one bowl. In this regard, the Jacob’s Coffee Shop will provide its customers with such good coffee and beverage products that the customers will come back for more. While the main product for Jacob’s Coffee Shop will be coffee served at the coffee shop, Jacob’s Coffee Shop will take advantage of the available market to make sure that it has more business. In this regard, Jacob’s Coffee Shop will also offer deliveries especially to functions where coffee is needed in large quantities, at the request of the customer. As Gibson (2013) says, coffee shops must know how to extend their services in order to increase their revenues and profits. Word of mouth will be an important way to promote the business. All the initial customers will be asked kindly to spread the information about the shop to their friends and family. At the same time, to help the word of mouth strategy to work, there will be well designed colorful leaflets that will be made and each customer given a number of them to give to their friends and family. To engage the customers, the social media will be used. There are several social media that are available and they all offer both

Direct and Interactive Marketing Essay Example | Topics and Well Written Essays - 2500 words

Direct and Interactive Marketing - Essay Example The following is a discussion of strategic approaches in relation to the strengths and opportunities that the management seeks to accrue from the business environment. The details further establish the salient use of the variables in rebuilding the supermarkets’ strategic framework. Analyses for Morrisons’ supermarkets Situation analysis in Morrisons Morrisons has competently claimed its position in the U.Ks retail market through the lead in the delivery of quality food and groceries. The supermarket chain has grown tremendously after merging with Safeways Company. Morrisons invested in a total of 32 million pounds for online marketing to ensure prompt approaches to the clientele groups. This investment approach targeted to acquire the stipulated clientele given that the consumer groups were deviating from point-of-sale purchases to placing orders and expecting home deliveries (Vickers, 2013:3). The threat of competition is overwhelming in the UK’s retail market, factors articulated to Morrisons dwindling rate of profitability despite the struggle to retaliate accordingly by offering the best retail services in the UK market ahead of their fellow competitors. In 2011, the month of November, the company’s management evaluated that profitability rates were dwindling along various quarters, and their market leadership was falling under a continued rate of threat. The current forecasts implement that Morrisons’ supermarkets have competitively engaged in a recovery program to recuperate and yield profitability (British grocery market, 2012:4). The company shall possibly achieve the desired market edge through the expected success of the M-Local initiative. Direct marketing in determining market size and trends The strengths and weaknesses, opportunities and threats determine the rate of profitability in the market segments. Through the analytical approach, Morrisons’ management must determine of the approaches that seem most appropriate to reaching the desired market share. As the company currently holds 10% of the total market share, perceptions are that the management may ensure precise research and development study to ensure that all factors of the product mix favor the outlined specifications of prompt delivery of value and satisfaction at a profitable rate to the clientele community of the UK. As Morrisons competes with Tesco, Marks and Spencer, Asda, Sainbury, and Waitrose among others (Vickers, 2013:4). Morrisons held a worrying 10% market share as at November 2012 and situation reflected to the company’s diversification of investments through big stalls and shopping centers while competitors gradually adjusted to direct marketing approaches. The retail stores accrued importance through the purchase of online channels of communication (Dahle?n, and Lange, 2008:144). As rival competitors such as Tesco and Asda lose their market share -43% and due to the discovery that the beef sold in the market contained horsemeat up to 50%, the companies lost accordingly while Morrisons acquired over 20 small-sized stalls. SWOT analysis As the company evaluates of the probabilities of success to prosper and compete with others effectively, the management realized that the reinvestment rate of Asda and Tesco posed considerable threats to competition and success. The competing firms remained threatened by the rate of

Project management within organisations

Project management within organisations Executive Summary This report is focussing on the critical evaluation of two major aspect of project management process; stakeholder management and risk management. In depth analysis of tools and techniques of both the aspects has been done. Along with power/interest matrix, communication plan for stakeholder management and risk identification, risk analysis, risk mitigation and control and documentation have been illustrated as different steps of risk management, with appropriate frameworks and diagrams. The importance of these aspects has been reflected with the literature support and examples of both successful and unsuccessful case-studies have been used, from both academic source and personal experience. Introduction Guide to the Project Management Body of Knowledge (PMBOK Guide) defines project as A temporary endeavour or undertaken to create a unique product or service, temporary means that every project has a definite beginning and definite end (Project Management Institute, 1996: cited in Project Management Journal, 2003). In the same context other authors point out that projects are non-routine processes and involve the coordination of interrelated activities (Rad, 2003). PMBOK, 1996 defines project management as The application of knowledge skills, tools and techniques to provide activities in order to meet or exceed stakeholder needs and expectations from a project. Projects are now the most popular way to get things done and projects themselves are now often co-ordinate thorough programmes. Maylor, 2005 states that to have a successful project, manager needs to be good at planning and managing projects with sufficient knowledge and experience, especially in the kind projects and about the tools and techniques to project activities. Project management helps companies in attaining targets based on vision and strategy (Thurston, 2009). There are no magical instructions for a successful project however good project planning during the initial phase, can impinge positively on cost, time and quality areas of any project. This report has been written to critically evaluate the two aspects i.e. Stakeholder management and Risk management as an important aspect of overall project management process, with the support of literature and case-studies are provided as an example. Literature Review Stakeholder management Maylor, 2005 states that stakeholder management is 1 of the s out of 7s framework of project management and management related issues were later promoted by Mckinsey Co., Management consultants. Stakeholder management is one of the major aspect of project management and Freeman (1984) describes the concept of stakeholders as any group or individual who can affect, or is affected by, the achievement of a corporations purpose however it has been criticised by Phillips, 2003; Sternberg, 1997; and Mitchell et al., 1997, that if everyone is a stakeholder of everyone else then there is little value-added in the use of the stakeholder concept. The other school of thought identify stakeholders through the potential harms and benefits that they experience or anticipate experiencing as a result of the organizations actions or inactions (Donaldson and Preston, 1995). Figure 1 shows that projects generally have a range of stakeholders with strategic expectations and operational requirements. St akeholders can be either internal or external. Internal stakeholder can be defined as project owners in the sense they have overall managerial responsibility and power usually linked to a financial stake and organisation teams or individuals who have a contractual relationship with the project owner (Chapman, 2008)-ref. needed for example- Top-management, Accountant, other functional managers, project team members whereas external shareholders are who may be positive or negative about a project, who may seek to influence the project through political lobbying, regulation, campaigning or direct action (Ward, 2008)-ref.needed, like clients, competitors, suppliers, consumer. Stakeholders can be internal and external to the project scope or it can be external and internal to the project team, therefore their determination depends on the point of view of the observer. Johnson and Scholes (1999) state that it is not enough simply to identify stakeholders however managers need to assess each stakeholders interest to express its expectations on project decisions and if there is the power to follow it through. Although there are various perspectives of stakeholder theory (e.g., social science stakeholder theory, instrumental stakeholder theory), one common perspective is their perception that they have stake in an entity or task. As a result, they have certain expectations, and consequently, engage in certain types of behaviour, sometimes constructive, explained later in the case study of green-belt project in Genpact and sometimes destructive, explained later in the case-study of new airport terminal at Jersey airport (Bourne Walker, 2006). Because of their perception, stakeholders behave in ways in which they feel, will help them achieve their project objectives, which may be congruent or incongruent with the project managers project mission, vision, and objectives. Frequent conflicts between stakeholders revolve around long term versus short-term objectives, cost efficiency versus jobs, quality versus quantity, and control versus independence (Newcombe, 2003). Therefore, it is incumbent upon the project manager to understand the objectives of each project stakeholder in order to effectively manage his or her needs and desires. According to Jergeas et al. (2000) and Cleland (1986), important key to project success is an efficient management of the relationship between the project and its stakeholders. In order to achieve a successful project outcome, the project manager must be expert at managing the interests of multiple stakeholders throughout the entire project management process (Sutterfield et al, 2006). Jergeas e t al (2000) argued that some stakeholders have power because they control information and resources, while other stakeholders are important because they decide whether the project result is a success or not. Power/interest matrix Firstly, it is important to identify the space between the current and future expectation of the shareholder as well as to study the qualitative relationship they share. Secondly, because of difference goals and interests, stakeholders face difiiculty in reaching to an agreement on deliverables as a result it leads to a conflict between them. Antonioni, 2009 suggests that project manager may tend to avoid or accommodate, instead of engaging in collaborative problem solving to attain winning outcomes. The formation of stakeholders is often triggered off with specific events. Therefore, if faced with different possible future events, it is helpful to speculate on the degree of unity or diversity between the various groups. During strategic analysis, the process of uncovering potential alliances or rifts may be significant when thinking about future strategic choices (Miller Wilson, 1998). Lastly, failure to establish and manage the communication process with stakeholders can lead to a lack of support from stakeholders, disapproval of the deliverables and dissatisfaction working with project manager (Antonioni, 2009) and for this reason communication plan holds importance in project management. Communication Plan Effective communication is very important in any project and every project should include communications management planning. Communication plan is a document which gives guidance to the project team to communicate with the stakeholders, at a right time, and to timely inform them, though it varies according to the needs of the project. Therefore Schwalbe (2006) suggests that Stakeholder communication plan should include Information to be communicated with the format of who will receive the information and who will produce it, Suggested methods or technologies for conveying the information, Frequency of communication, Escalation procedures for resolving issues, Revision procedures for updating the communications management plan. It will help in avoiding wastage of time and money or even from disseminating unnecessary information. Figure 3 is an example of a stakeholder communication analysis: Case-study comparison as successful and unsuccessful: There is an example, Fig. 4, which reveals that how an efficient management can leads to an accomplishment of project-targets. In this project the stakeholders identified as controllers, allocations, treasury department, client and Genpact, wherein the key recognized problems were to reduce the delay in hand-off of un-reconciled items to controllers which are impacting the performance of other related departments, reduced frequency of reconciliation preparation leading to un-processed items, affecting the financials of the company. In lieu to carry on the project, the business goal and challenge has been set-out by keeping in mind the interests and objectives of all stakeholders mentioned above. The improvement actions suggested providing benefit not to one but to all the departments so that the projects outcome could be successful, without having conflicts. Due to effective management of stakeholders vested interests and objectives, the projects outcome was delightful and figure 5 shows customers feedback to the Genpact and to the related stakeholders. On the other hand, the case-study of construction of a new airport terminal building at Jersey Airport illustrates as to what can happen when project managers do not adhere to the fundamental principles of stakeholder management, adapted from article in Financial Times (1996, cited in Maylor, 2005). The main concern is the completion of the project in stipulated time-frame, i.e. in spring to cater to the in-flux of tourist in summer, though the target was achieved however suffered a negative publicity when financial times reminded potential visitors to Jersey that .they can easily go by boat. Customers, external stakeholders, will need to know that their requirements have been considered carefully and sufficient steps have been taken to fulfil them. Complaints by air-traffic controllers (ATC) that they were being dazzled by sunlight reflected on the roof of the new terminal building and CEO replied that at-least this will not happen in winter, another complaint by the ATC, stakeholde r, is that the new building is affecting the accuracy of wind speed indicator and they were advising pilots to use their own judgement regarding the wind-speed and furthermore the new building has obscured the view of parts of the taxiway to the ATCs clearly reflects that How can the mismanagement of the stakeholders interests and objectives can hamper a project. Risk Management- Project risk management, as one of the key disciplines of project management, is defined as the systematic process of identifying, analysing and responding to risk as project-related events, or managerial behaviour, that is not definitely known in advance, but that has potential for adverse consequences on a project objective (Project Management Institute, 2004 cited in Kutsch and Hall, 2009). Ben-David and Raz, 2001 states that regardless of number and definition of stages, project risk management processes have one element in common: an activity that deals with planning actions that will be implemented in order to reduce the exposure to risk. Reiss, 1995 has created an argument by citing examples as a survey of IT management consultancies which showed that only 30% applied any form of risk analysis and yet 90% of projects went over budget and 98% had changed specifications, usually to a lower spec however in December 1992, Computer weekly reveals that as a result of abandoning or r eplacing projects up-to 50 UK companies recently lost as much as $1 billion between them. Risk management includes identification of risks, assessment of risks either qualitatively or quantitatively, choosing an appropriate method for handling it and last but not the least is monitoring and documenting the risks. The requirement of an effective risk management is that a manager needs to be proactive and demonstrates a willingness to develop contingency plans, actively monitor the project and be willing to respond in a quicker manner in an event of risk occurrence. Time and money are essentially required for effective risk management to take place (Kerzner, 2003). Risk Management has 4 stages as Risk Identification Analysis of profitability and consequences Risk mitigation strategies Control and documentation Risk-Identification and techniques- Uncovering weaknesses in methods used in product development through structured approach so that timely mitigation actions are initiated to avoid risk, transfer risk, reduce risk likelihood or reduce risk impact refers by risk management process (Risk Management Standard AS/NZS 4360, 1999). Figure 6 shows the risk management process proposed by the Australian Standard for Risk Management. It is composed of seven iterative sub-processes of establishing the context of risk, identifying risks, analysing risks, evaluating risks, communication and consultation across stakeholders and monitoring and controlling risk events. Study a situation to identify what could go wrong in the product design and development project at any given point of time during the project is risk identification. Identification of risk and potential consequences sources to be done, before they can be acted upon to mitigate (Ahmed at al, 2007). Risk identification helps managers in identifying different types of risk s such as financial, technical, commercial, execution and legal risks and it can be identified with the help of different tools, such as- Checklists- An insignificant method, where crucial points are examined for symptoms of potential risk situation (Ahmed et al, 2007), usually evolve over time through collective experiences and contributions from various functional experts (Ward, 1999) Influence diagrams Before the risk situations eventuate, their effects can be described through visual display (Clemen, 1996). Cause-and-effect diagrams Also known as fish-bone diagram which means the breaking up of the root causes of any problem into detailed sources (Russell and Taylor, 2000). These are easy to use however they do not provide a foundation for further analysis. Failure Mode and Effect analysis (FMEA) and Hazard and Operability study (HAZOP)- In a technical system, FMEA provides a format for determining causes, effects and relationships wherein a scale of 0 to 10 is used to rate the causes (Kumamoto and Henley, 1996). It is calculated by multiplying the severity, occurrence and detection. An extension of FMEA, HAZOP can be applied by considering project parameters such as strategy, budget and schedule to identify risk situations (Ahmed et al, 2007). Fault trees and Event trees- A visual technique used for breaking down failure in the system into source events is performed by fault tree analysis where as graphical representation is of potential consequences arising from a failure where possible consequences are generated and broken down from an initial event (Kumamoto and Henley, 1996). Risk Analysis and techniques- After the identification of risk events, if their further analysis is required then project manager needs to be determined whether the risk event information can be acquired through quantitative or qualitative means. There are two parameters to measure risk- risk probability and risk consequence (Chapman and Ward, 1997). The function of risk analysis is to determine influence of risk factors on the system as a whole. One or more aspects of the project are cumulatively affected by the risk events and if the risk events are bunched together they can be mitigated easily. The bunched risk events can be dealt at the higher level in the long run rather than handling one particular risk event at a time, where the project is likely to be micro-managed. Because the techniques which have been mentioned earlier, applied for project analysis, can also be applied for risk analysis such as- Fault tree analysis, Event tree analysis and Estimation of system reliability and sensitivity analysis and s imulation. Estimation of system reliability It includes the analysis of smooth functioning of a technical system. Hence, cumulative effects on the critical components of the project are determined as the system reliability. Fault tree and Event tree analysis- It analysis the flow of risk from top-level to the low-levels as mentioned earlier. Event tree analysis states The probability of occurrence of a particular outcome is determined as a product of all probabilities of occurrence in the associated branch (Ahmed et al, 2007). Sensitivity analysis and simulation A baseline for the project metrics is generated as a precursor to a what-if analysis and then project conditions are manipulated to determine their effect on the project metrics. This leads to an understanding of the system response to changing project situations. Simulation is used as an extension to the sensitivity analysis (Berny and Townsend, 1993). In simulation, a system model is constructed to reflect actual processes with project parameters and constraints. Then, the values for the risk parameters and constrains are randomly selected in a predefined range (Ahmed et al, 2007). Its a flexible technique which requires a statistical analysis of a problem. Risk Mitigation When risk events eventuate, the risk mitigation actions are initiated and which can be seen as initiation of contingency plans, this process is known as a reactive approach or a feedback approach however a proactive approach or a feed forward approach is the process when any occurring risk event results in initiation of actions such as insurance. A combination of these two approaches is applied to risk management to avoid risk, reduce the likelihood of risk, reduce the impact of risk, transfer risk, or to retain the risk (Kartam, 2001). A project manager should draw a risk mitigation framework, as shown in figure 7, to establish a risk structure that will facilitate the subsequent functions in the risk management process. Case-study comparison as successful and unsuccessful: A project has been carried out at Genpact to carry out a smooth global disbursement process, which is responsible to make payments through electronic wires, within treasury department wherein few risks have been identified by the project manager. Being a mission critical process, because of involvement of payments with figures in millions, considerable attention is required to the pertaining risks as time limit, cost and error free process. The key areas of focus were the correct amount, to the correct banking details, to the correct payee and at the right time. A framework has been prepared, once the risks have been identified and the cost-benefit analysis has been carried out with the estimation of system reliability. Because RPN(risk priority number) of control checks in the FMEA was the maximum therefore all the control checks were aligned to the validation checks stage, as shown in figure-8, like valid requestor and valid approver as per the Genpact approved list, double check o f bank-details by approver with the details appearing in the database as well as request, booking must be reflecting outstanding against the beneficiaries name in the sub-system and payment platform is checked for duplicate payment. Because the due consideration has been given to the risk-management aspect of project management process as a whole, in particular, the project came out with magnificent results and is one of the best six-sigma projects of Genpact (Genpact-Finance overview, 2008). On the contrary, a product of an IT firm, while in the development phase went through the identification phase and came out with 152 possible risk events. Out of which most of the products features are not in accordance to the customer specifications/likings as a matter of fact that the steps in risk management process, like analysis of probability and consequences, quantitative measures, risk mitigation framework and control and documentation has not been followed. This would have been highly productive if the risk management tools and techniques would have been followed. Unfortunately the team left the hotel after brainstorming over the same without achieving it and 80% of their risk events actually occurred, during the next 2 years. As the team has only identified the risks however has not followed the risk management process as a whole as a result it was so disastrous that it almost finished the company (Maylor, 2005). Conclusion There is no magic wand to achieve success however References Ahmed, A., Kayis, B., and Amornsawadwatana, S., 2007, A review of techniques for risk management in projects: An international Journal, 14(1), pp. 22-36. Ben-David, I., and Raz, T., 2001. An integrated approach for risk response development in project planning: Journal of the Operational Research Society, 52, 14-25. Berny, J., and Townsend, P., R., F., 1993, Macrosimulation of project risks a practical way forward: Risk Management, (11)4, pp. 201-208. Bourne, L., and Walker, D.H.T., 2005. Visualising and mapping stakeholder influence: Management Decision, 43(5), pp. 649-660. Clemen, R., T., 1996, Making Hard Decisions: An Introduction to Decision Analysis, New York, Druxbury Press. Henley, E.J. and Kumamoto, H., 1991, Probabilistic Risk Assessment: Reliability Engineering, Design and Analysis, New York, IEEE Press. Jergeas, G., F., Williamson E., Skulmoski G., J., and Janice T., 2000. Stakeholder Management on Construction Projects: AACE International Transaction, pp. P12.1-P12.6 Karlsen, T., J., 2002. Project Stakeholder Management: Engineering Management Journal, 14(4), pp. 20. Kartam, N., A., and Kartam, S., A., 2001. Risk and its management in the Kuwaiti construction industry contractors perspective: International Journal of Project Management, (19) 6, pp. 325-335. Kerzner, H., 2003, Project management, 8th edition, Canada, John Wiley Sons. Kutsch, E., and Hall, M., 2009.Deliberate ignorance in project risk management: International Journal of project management, 28, pp. 245-255. Maylor, H., 2005, Project Management, 3rd edition, Essex, Pearson education Limited. Newcombe, R., 2003, From client to project stakeholders: a stakeholder mapping approach: Construction Management and Economics, 21(8), pp. 841-848. Olander, S., and Landin, A., 2005, Evaluation of stakeholder influence in the implementation of construction projects: International Journal of Project Management, 23(4), 321-328. Olander, S., 2006. Stakeholder impact analysis in construction project management: Construction Management and Economics, 25, pp. 277-287. Rad, F., P., 2003. The Professional research Journal of the Project Management Institute: Project Management Journal, 34(3), pp. 1-7. Schwalbe, K., 2006, Information Technology Project Management, 4th edition, Massachusetts, Thomson course technology. Thurston, L., 2009. Project management vital in todays business environment: Caribbean Business, 37(17), pp 52-52. Ward, S., C., 1999. Assessing and managing important risks: International Journal of Project Management, 17(6), pp. 331-336.

The Problems with Farm Subsidies :: Economy

The Problems with Farm Subsidies Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Steinbeck argued, many people starved unnecessarily. Steinbeck examined farm subsidies from a personal level, showing how they hurt the common man. Subsidies have a variety of other problems, both on the micro and macro level, that should not be ignored. Despite their benefits, farm subsidies are an inefficient and dysfunctional part of our economic system. The problems of the American farmer arose in the 1920s, and various methods were introduced to help solve them. The United States still disagrees on how to solve the continuing problem of agricultural overproduction. In 1916, the number of people living on farms was at its maximum at 32,530,000. Most of these farms were relatively small (Reische 51). Technological advances in the 1920's brought a variety of effects. The use of machinery increased productivity while reducing the need for as many farm laborers. The industrial boom of the 1920s drew many workers off the farm and into the cities. Machinery, while increasing productivity, was very expensive. Demand for food, though, stayed relatively constant (Long 85). As a result of this, food prices went down. The small farmer was no longer able to compete, lacking the capital to buy productive machinery. Small farms lost their practicality, and many farmers were forced to consolidate to compete. Fewer, larger farms resulted (Reische 51). During the Depression, unemployment grew while income shrank. "An extended drought had aggravated the farm problem during the 1930s (Reische 52)." Congress, to counter this, passed price support legislation to assure a profit to the farmers. The Soil Conservation and Domestic Allotment Act of 1936 allowed the government to limit acreage use for certain soil-depleting crops. The Agricultural Marketing Agreement Act of 1937 allowed the government to set the minimum price and amount sold of a good at the market. The Agricultural Adjustment Act of 1938, farmers were given price supports for not growing crops. These allowed farmers to mechanize, which was necessary because of the scarcity of farm labor during World War II (Reische 52). During World War II, demand for food increased, and farmers enjoyed a period of general prosperity (Reische 52).

The Changeling -Fate Essay

The Changeling Essay Question – Choose a novel in which the fate of a main character is important in conveying the writers theme. Robin Jenkin’s downbeat meditation on the nature of pity, ‘The Changeling’ has a tragic ending; it emphasizes that the ‘Good Samaritan’ Charles Forbes fails to redeem the life of his pupil Tom Curdie. He sees himself as the boy’s saviour and makes the decision to take him on holiday, to show another side of life from the slum in which he grew up. Yet Tom’s stealing and strangeness set him apart from the family and finally the pain of the experience pushes him over the end.The opening chapter reveals that Charlie’s interest in Tom is self-righteous: At last he spoke, in his most pontifical tones: ‘Tell me, Curdie, have you ever seen the sea? ’ ‘Pontifical’ has overtones of pomposity, and suggests Forbes’ religious nature; the first meaning is supported by the headm aster’s opinion of Forbes as a ‘pompous bore’. It is ironic that a boy who has never seen the sea can write eloquently about it; and Forbes takes him on holiday in order to ‘improve’ him. Yet this decision is to lead to Tom’s suicide.In some ways, Tom is a character we should pity; however, in chapter three we learn that he is a strong character who lives by a matter-of-fact set of ‘principals’: Never to whine; to accept what came; to wait for better; to take what you could; to let no-one not even yourself know how near to giving in you were. One therefore has to ask – why would someone like this need Charlie’s help? It is only when he is taken away from Donaldson’s court that he feels the gulf between his circumstances and those of ‘decent’ people. When he tries o ‘take what you could’ to please them, the estrangement begins. The turning point of the novel is where Tom calls the Forb es family and introduces himself as ‘Tom Forbes’: ‘I mean, Tom Curdie,’ he said; but it was really that mythical person Tom Forbes, he still thought he was. At this point in the book, he is in a phone box with the hapless Peerie pressing his face up against the glass. It is as if Tom’s background is crowding round him as he tries vainly to keep contact with the ‘decent’ family who have given him a temporary home.However, the trouble with being a ‘mythical person’ is that one has to live in the real world. The distance between myth and reality is explored in one of the turning points of the novel, when Tom steals so that he can afford the brooch for Mrs Forbes. The chapter is seen through the eyes of Gillian, who sees a truth about Tom before anyone else: â€Å"She began to realise that this suit of armour, of calmness and patience, forged somehow in the dreadful slum where he had been born, must be heavy and painful to wear . †Yet she does not tell as she wants to avoid ruining the ‘presentation’; Gillian is torn between jealousy and pity towards Tom; her sympathy grows for him throughout the book and it is she who discovers him after his suicide. The ‘suit of armour’ continues the idea that he is a figure out of a myth who doesn’t belong in her world, which indicates that she feels the stirring of respect for him, even though he is a thief. Their relationship provides a note of optimism before the bleak climax. From her point of view, Tom has a kind of nobility, even when he strikes the tree in anguish:His face was hard and aloof, like a young Prince’s out of a story book. His hand red with blood was like an emblem of eerie distinction. These continue the idea that he is someone who doesn’t belong to the time in which he lives, with the allusions to being a Prince and wearing an ‘emblem’ he has won through pain and violence. This imposs ible dilemma is finally solved by Tom’s tragic end. Therefore I would argue that the book considers the suffering of others and asks what we can really do for them; it explores this theme through the fate of Tom.

Fdi- Boon or Bane

FDI IN INDIAN RETAIL SECTOR ABSTRACT: The research paper aims to understand whether the FDI policy introduced in the Retail sector in India is a Boon or a Bane. The paper gives an outlook of the Indian Retail Sector, its growth trajectories and its contribution to the national GDP. It also entails in detail the policy of FDI in this sector and its various clauses. The paper, in the end, talks about the benefits of implementing the FDI policy, and also what disadvantages it possess. 1. OVERVIEW OF INDIAN RETAIL SECTORIndian retail sector is the most booming sector in the Indian economy and largest sources of employment after agriculture. Trade or retailing is the single largest component of the services sector in terms of contribution to GDP. Its massive share of 14% is double the figure of the next largest broad economic activity in the sector. India is the second most attractive retail destination ‘globally from among thirty emergent markets. It has made India the cause of a g ood deal of excitement and the cynosure of many foreign eyes.With a contribution of 14% to the national GDP and employing 7% of the total workforce (only agriculture employs more) in the country, the retail industry is definitely one of the pillars of the Indian economy. It is undergoing a transitional phase to usher organized retail. The attitudinal shifts of the Indian consumers were in terms of â€Å"Choice Preference†, â€Å"Value for money’ and the emergence of organized retail format. The overall Indian retail sector is expected to rise to US $ 833 billion by 2013 and to US $ 1. 3 trillion by 2018.In line with the global developments in the retail industry, Indian retail is largely dominated by the unorganized retailers. It has witnessed a massive transition in the last decade. Of the total retail sales, the food and grocery segment constitute the major chunk. Growing in tandem with the economy is the Indian retail sector. The sector is on a high growth trajecto ry and is expected to grow by more than 27 per cent over the next 5 to 6 years. Initially it was predominately fragmented through the owner- run â€Å"Mom and PopOutlets†. The change in lifestyle, education, travel and disposable income has changed the pattern of consumption. Customers are aware of their surroundings and developments. The awareness was created through the advent of technology such as television, cable and satellite channels. They are accustomed to the organized retail format. Understanding the pulse or trend of the market the large corporate groups like ITC, Reliance, Tata, Rahejia and others are infusing staggering amounts of capital into organized retail sector.The Cardiovascular SystemSome of the leading Indian retailers who had tapped this market were Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd. , Food Bazaar, Globus Stores Pvt. Ltd. , Liberty shoes Ltd. , Music World Entertainment Ltd. , Pantaloon Retail India Ltd. , Shoppers Stop, S ubhiksha, Titan Industries, Trent, Benetton, Addidas, Reebok, Levis, Diary Farm, KFC, Metro, WalMart, Marks & Spencer’s etc are some of the popular global retail brands that have set up retail business in India.The organized retail sector comes with the concept of malls, supermarkets and department stores. Like Subhiksha, Marks & Spencer’s, Oberon etc it gives a different feeling and the environment of pick and choose from a variety of products. The modern retail formats are encouraging development of well-established and efficient supply chains in each segment ensuring efficient movement of goods from farms to kitchens, which will result in huge savings for the farmers as well as for the nation. The Government also stands to gain through more efficient collection of tax revenues.In the coming years it can be said that the hypermarket route will emerge as the most preferred format for international retailers stepping into the country. At present, there are 50 hypermark ets operated by four to five large retailers spread across 67 cities catering to a population of half-a-million or more. Estimates indicate that this sector will have the potential to absorb many more hypermarkets in the next four to five years. According to World Bank report, it is suggested to have an organized retail sector so that it is easy to have a direct control on the price mechanism and to control on the macro economic variables.Strengths 1. India attracted US$16. 9bn in foreign direct investment (FDI) inflows in 2006, according to the UN Conference on Trade and Development – a 153% year-on year increase. 2. A cheap, skilled, English-speaking workforce can do the jobs of Western workers for a fraction of the wages paid in North America or Europe. 3. Average annual GDP growth of 7. 7% is predicted by BMI through to 2016. With the population expected to increase from 1. 26bn in 2012 to 1. 32bn by 2016, GDP per capita is forecast to rise 77. % by the end of the forecas t period, reaching US$2,980. 4. The value of the retail segment is expected to grow from an estimated INR22. 53trn (US$489. 80bn) in 2012 to INR27. 73trn (US$739. 56bn) by 2016. Weaknesses 1. The competitiveness of local firms is undermined by official red tape, from foreign investment restrictions to inflexible labor laws. 2. Intellectual property rights are poorly protected in India, one of 12 countries on the 2009 priority watch list compiled by the US Trade Representative. 3.The rural population of India represents more than 70% of the total, while almost 37% is classified as not economically active by the UN. This is a major obstacle for retailers seeking to rapidly expand their customer base. Opportunities 1. India could enhance the competitiveness of the local industry through further liberalization and deregulation. 2. Prime Minister Manmohan Singh is eager to reform the banking sector to increase the availability of long-term financing, particularly for large infrastructure projects. 3.The value of the OTC drug sector is forecast to grow by more than 94% by 2016, when it will be worth an estimated US$6. 58bn. Threats: 1. The arrival of Western players, including management consultancy Accenture and technology company IBM, is raising local wages in the outsourcing sector. 2. China remains a major competitor for FDI flows into India. India has excessive bureaucracy and poor infrastructure in comparison with China, which attracted US$60. 6bn of FDI in 2005. 3. International retailers are restricted by India’s strict FDI regulations.Single-brand retailers are able to own a 51% majority stake in a joint venture with a local partner, but multi-brand retailers must operate through a franchise or cash-and-carry wholesale model. 2. WHAT IS FDI Foreign Direct Investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10 percent or more or voting stock) in an enterprise operating in an economy other than that of the investor. It is the sum of equity capital of the long term capital, and short-term capital as shown in the balance of parameters.It usually involves participation in management joint-venture, transfer technology, and expertise. There are two types of FDI: inward foreign direct investment and outward foreign direct investment resulting in a net FDI inflow (positive or negative) and â€Å"stock of foreign direct investment† and outward foreign direct investment, which is the cumulative number for a given period. Direct investment excludes investment through purchase of shares. FDI is one example of international factor movement. 3. FDI IN RETAIL: IT ALL BEGAN IN 2006In 2006 the Indian government took the first step to promote organized retail in India by opening up single brand retailing to FDI. There are five entry routes through which the international players enter into the market, such as franchising, cash and carry wholesale trading, joint venture, m anufacturing and distribution. Government of India permitted 100 per cent FDI in cash and carry wholesale formats through automatic route and up to 51 per cent FDI in single brand retail through Foreign Investment Promotion Board (FIPB).This rule made the international brand much easier to enter into the Indian retail market. Through this agreement Reebok, Nokia and Adidas entered the Indian market. However the franchising is one of the way through which small retailers embrace organized retailing through brand association where there’s a scope for leveraging business operations. The 100 per cent FDI permits for cash and carry has paved the way for retail giants like German Based Metro and US based Wal-Mart to set up their shops in India.Reliance Retail had made a tie up with UK based Marks & Spencer to float an equal joint venture and this would scale up 1400 stores by the end of the next fiscal year. The benefits of FDI investment in the retail sector were: 1. It improves t he quality in products and services because of higher competition 2. Improved the lifestyle 3. Economies of scale would help lower consumer prices and increase the purchasing power of the consumer 4. The technology upgraded the system in terms of logistics, production and distribution channels. It adds as a driver in the Supply Chain Management. . The FDI investment will help in flourishing and developing the retail segment. 6. It not only promotes tourism and would develop skills and manpower. 4. FDI NOW IN RETAIL India's retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers Until 2011, Indian central government denied foreign direct investment (FDI) in multi-brand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets.Even single-brand retail was limited to 51% owne rship and a bureaucratic process. In November 2011, India's central government announced retail reforms for both multi-brand stores and single-brand stores. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as  Walmart,  Carrefour  and  Tesco, as well single brand majors such as  IKEA, Nike, and  Apple.In January 2012, India approved reforms for single-brand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership, but imposed the requirement that the single brand retailer source 30 percent of its goods from India. Indian government continues the hold on retail reforms for multi-brand stores. On 14 September 2012, the government of India announced the opening of FDI in multi-brand retail, subject to approvals by individual states.This decision has been welcomed by economists and the markets, however has caused protests and an upheaval in India's central government's political coali tion structure. On 20 September 2012, the Government of India formally notified the FDI reforms for single and multi brand retail, thereby making it effective under Indian law. On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India. The Feds managed to get the approval of multi-brand retail in the parliament despite heavy uproar from the opposition.The government of Manmohan Singh, prime minister, announced on 24 November 2011 the following: * India will allow foreign groups to own up to 51 per cent in â€Å"multi-brand retailers†, as supermarkets are known in India, in the most radical pro-liberalisation reform passed by an Indian cabinet in years; * Single brand retailers, such as Apple and IKEA, can own 100 percent of their Indian stores, up from the previous cap of 51 percent; * Both multi-brand and single brand stores in India will have to source nearly a third of their goods from small and medium-sized Indian suppliers; * All multi-brand and single brand stores in India must confine their operations to 53-odd cities with a population over one million, out of some 7935 towns and cities in India.It is expected that these stores will now have full access to over 200 million urban consumers in India; * Multi-brand retailers must have a minimum investment of US$100 million with at least half of the amount invested in back end infrastructure, including cold chains, refrigeration, transportation, packing, sorting and processing to considerably reduce the post harvest losses and bring remunerative prices to farmers; * The opening of retail competition will be within India's federal structure of government. In other words, the policy is an enabling legal framework for India. The states of India have the prerogative to accept it and implement it, or they can decide to not implement it if they so choose. Actual implementation of policy will be within the parameters of state laws and regulations. The opening of reta il industry to global competition is expected to spur a retail rush to India.It has the potential to transform not only the retailing landscape but also the nation's ailing infrastructure. A Wall Street Journal article claims that fresh investments in Indian organized retail will generate 10 million new jobs between 2012–2014, and about five to six million of them in logistics alone; even though the retail market is being opened to just 53 cities out of about 8000 towns and cities in India. It is expected to help tame stubbornly high inflation but is likely to be vehemently opposed by millions of small retailers, who see large foreign chains as a threat. The need to control food price inflation—averaging double-digit rises over several years—prompted the government to open the sector, analysts claim.Traders add huge mark-ups to farm prices, while offering little by way of technical support to help farmers boost their productivity, packaging technology, pushing u p retail prices significantly. Big foreign retailers would provide an impetus for them to set up modern supply chains, with refrigerated vans, cold storage and more efficient logistics. Foreign chains can also bring in humongous logistical benefits and capital; the biggest beneficiary would be the small farmers who will be able to improve their productivity by selling directly to large organized players. 5. ADVANTAGES 1. Huge Market Size and a Fast Developing Economy India is the second largest country in the world just behind China in terms of population. Currently the total population is about 1. 2 billion.This huge population base automatically makes a huge market for the business operators to capture and also a major part of it is still can be considered as un-served or not yet been penetrated. Therefore FDI investors automatically get a huge market to capture and also ample opportunity to generate cash inflows at relatively quicker times. The economy of India is also moving at faster pace than most of the economy of the world and inhabitants of the country also obtaining purchasing power at the same rate. 2. Availability of Diversified Resources and Cheap Labor Force The huge advantage every company gets by investing in India is the availability of diversified resources. It is a country where different kinds of materials and technological resources are available.India is a huge country and has forest as well as mining and oil reserve as well. These are also coupled with availability of very cheap labor forces at almost every parts of the country. From Mumbai which is in the west to Bengal which is in the east there is ample opportunity to set up business venture and location and most importantly labor is available at low cost. 3. Increasing Improvement of Infrastructure A lot of research study in India finds out that historically the country fails to attract a significant amount of FDI mainly because of problems in infrastructure. But the scenario is chan ging. The Indian government has taken huge projects in transportation and energy sectors to improve the case.The projects for developing road transport is worth of $90 billion, for rail it has undertaken several projects each worth of $20 million and for ports and airports the value of development projects is around $ 80 billion. In addition the investment in energy development is worth of $ 167 billion and investment in nuclear energy development is outside that calculation. These huge investments are changing the investment climate in the country and investors will benefit hugely by that (Department of Industrial Policy and Promotion, 2005; Dua & Rasheed, 1998). 4. Public Private Partnerships Another significant advantage foreign investors experience in India today is the opportunities of PPP or Public private Partnership in different important sectors like energy, transportation, mining, oil industry etc.It is advantageous in several ways as it has eliminated the traditional tira de barriers and also joint venture with government is risk free up to the great extent (GOI, 2007; IMF, 2005; Nagaraj, 2003). 5. IT Revolution and English Literacy Today the modern India considered being one of the global leaders in IT. India has developed its IT sectors immensely in last few years and as of today many leading firms outsource their IT tasks in India. Because of IT advancement the firm which will invest in India will get cheap information access and IT capabilities as Indian firms are global leader. Along with that Indian youth are energetic and very capable in English language which is obligatory in modern business conduction.This capability gives India an edge over others. Foreign firms also find it profitable and worthy investment by recruiting Indian HR (GOI, 2006; GOI, 2007; IMF, 2005; Lall, 2002). 6. Openness towards FDI Recently the Government of India has liberalized their policies in certain sectors, like Increase in the FDI limits in different sectors and a lso made the approval system far easier and accessible. Unlike the historical tradition, today for investing in India government approval do not require in the special cases of investing in various important sectors like energy, transportation, telecommunications etc (Economic Department, 2005; GOI, 2007; Nagaraj, 2003). . Regulatory Framework and Investment Protection In the process of accelerating FDI in the country the government of India has make the regulatory framework lot more flexible. Now a day’s foreign investors get different advantages of tax holiday, tax exemptions, exemption of service and central taxes. The government also opened few special economic zones and investors of those zones also get a lot of befits by investing money. Apart from that there are number of laws has been passed and executed for making the investments safe and secure for the foreign investors (IMF, 2005; Nagaraj, 2003; Planning Commission of India, 2002; World Bank, 2004).FDI can be a pow erful catalyst to vigorous competition in the retail industry, due to the current scenario of low competition and poor productivity. FDI will help if farmers can bargain. Villages only know how to produce things. We have to tell them how to market their produce, how to do value addition. One of the things we have talked about a lot in the book is cooperative farming. In India, farmers have small holding but they form a cooperative, it becomes a large holding and then form a cooperative, it becomes a large holding and then the farmer has bargain power. FDI will accelerate retail market growth, providing more employment opportunities. It s a basic principle that creating competition in general is good for the market. But the doubt is that, since proper procurement and distribution system and the infrastructure is not fixed, how the rest will fall in place, when the giant retailers enter our market. Back-end procurement will still remain big problem. Sumita Kale, economist, in his stat ement says that â€Å"the debate that by-introducing 51 percent FDI, a lot of money will flow out of the country is an old school of thought. Lots of our Indian companies are operating abroad and have successfully contributed to our economy. The bigger issue is that with benefits we might end up paying a price hence we must work on a reasonable solution.As mentioned earlier the farmer will benefit from FDI as they will be able to get better prices for their produce. The elimination of the intermediate channels in that procurement process will lead to reduction of prices for consumers. Foreign brand will promote healthy completion in market. Every time the government brings up the subject of FDI, the domestic retailers with the support of some politician jump to lobby against the bill. As the government initializing the FDI, there is bound to be some problems, which can definitely be resolved. The government in near future can appoint a regulating body to monitor the retail sector j ust like other sectors.There will be lot of man power requirement when FDI starts, logistic demands will be more, and people to serve in these stores will get jobs. Managerial positions will open up. Technological requirements and software developments will increase based on the Indian market software needs will be changed. Infrastructure and building constructions will take place. The living conditions will change, good roads will come up. There will be good flow of money that flows these are major benefits of FDI. 6. DISADVANTAGES Customers feel that retail stores offer better deals, but they don’t realize that they end up paying and buying more than what is required.If 51 percent FDI is allowed in multi brand, it will teach the local retailers about real competition and help in ensuring that they give better service to Indian consumers. It is obviously good for local completion and there are no consequences of our local kirana shops disappearing. The Kirana stores operate in a different environment catering to certain set of customers and they will continue to find new ways to retain them. Kirana stores are convinced that stores all big stores will be set up far away from the city and the travel time in India will not help us to go often and buy things from these large stores. Large store buying will help only in bulk purchases. So there is no need to fear about the FDI investment in this context.Investing in India definitely has some negative sides as well. Most noticeably India considered as a huge market but a major portion of that is a lower and middle class person who still suffers from budget shortage. The infrastructure of the country also needs to be improved a lot and already it is under huge strain. There are also problems exists in the power demand shortfall, port traffic capacity mismatch, poor road conditions deal with an inefficient and sometimes still slow-moving bureaucracy. The huge market in India is an advantage but it is also very diverse in nature. India has 17 official languages, 6 major religions, and ethnic diversity as wide as all of Europe.This makes the tasks difficult for the companies to make appropriate product or service portfolio. India is not a member of the International Centre for the Settlement of Investment Disputes also not of the New York Convention of 1958. That make life bit difficult for the foreign investors. India still has a heavy regulation burden among other countries, for example the time taken to start business or to register a property is higher in India. Similarly, indirect taxes, entry-exit barriers and import duties have been major disadvantages (Nagaraj, 2003; Planning Commission of India, 2002; USITC, 2007; World Bank, 2004). KEYWORDS: Retail, FDI, SME, Multi-brand, Single-brand REFERENCES: 1) Amanpreet Kang. (2012).Evaluating Effects of FDI In Developing Economies: The Curious Case of Pharmaceutical Companies. ABS, Amity University Rajasthan (ISSN 2230 7230) 2) Anonymous. (11 Feb, 2008;). FDI reforms. Business Asia. 3) Anu Antony. (July – December 2009). The Transitional Shift Of Indian Market Space And FDI In Retail. Globsyn Management Journal. 4) Dr Surender Kumar Gupta. (Feb 2012). FDI and Indian Retail Sector-The Path Ahead. International Journal of Marketing and Technology (ISSN: 2249 1058). 5) Prof. G. V. Bhavani Prasad, E. Hari Prasad Sharma (June 2012). Impact Of FDI on Economic Development of India. International Journal of Marketing and Technology (ISSN: 2249 1058). 6) H. S. Yadav, Sangeeta Jauhari. (2011-2012).Foreign Direct Investment and Retail Trade in India (The Consequences under Globalization). Skyline Business Journal. 7) M. Chackochen and Pon Ramalingam. (April – June, 2012). FDI Investment: Retail Franchising. SCMS Journal of Indian Management.. 8) Tarun Kanti Bose. (1 May, 2012). Advantages and Disadvantages of FDI in China and India. International Business Research. 9) Anonymous. (2012). India Retail Report. Busine ss Monitor International. 10) Seth, Smriti. (29 Nov 2011). FDI in retail to make consumers king? 122 mn consumers set to gain [Retailing]. The Economic Times. 11) Arati R Jerath. (04 Dec 2011). FDI in retail: Is it another nuclear deal moment?. The Economic Times. 12) Rai, Manmohan. (16 Sep 2012).FDI in retail is anti-farmer and anti-small retailers, says UP Chief Minister Akhilesh Yadav. The Economic Times. 13) Sen, Amiti. (26 Mar 2012). FDI in retail: Local sourcing seems to work well in multi-brand retail, but not in single brands. The Economic Times. 14) Anonymous. (11 July 2012). FDI in single-brand retail: No policy change, DIPP to put IKEA's concerns in FIPB court. The Economic Times. 15) Accord Fintech. (28 Jan 2012). SME's support FDI in multi brand retail: CII Survey. The Economic Times. 16) Ghosal, Sutanuka; Srinivas, Nidhi Nath. (02 Dec 2011). FDI in India: Farmer bodies throw their weight behind retail FDI. The Economic Times. 17) www. ebsco. com 18) www. proquest. com

Blacktown essays

Blacktown essays The population of Blacktown was reported as 232, 219 people as of the last census retrieved in 1996. Of these people, reportedly 114,043 were males and 117,176 were males (BBC, 2000). The population density is 941 persons per square kilometer, with the area of Blacktown being 246.9 square kilometers (BBC, 2000). The city has been described as "young and thriving, representing more than 30 different cultures" (BBC, 2000). Currently a majority of the population is under the age of 45, with 70% of the population falling into this demographic. Based on the current population, the city is expected to grow to as many as 294,000 people by The following additional information was retrieved from statistics presented by the Blacktown City Council, Blacktown Community Website and There are currently 39 suburbs within Blacktown with the following designated as newer more affluent suburbs: Acacia Gardens, Glenwood and Woodcroft. Some of the older more established suburbs include Kings Langley, King Park and Minchinbury. Certain suburbs of the town have a larger "aged population" and higher proportion of people living in lone person households, including the suburb of Blacktown, Lalor Park, Of those communities exhibiting a socio-demographic disadvantage, meaning that a majority of residents are living in less affluent conditions and have blue collar jobs, with a majority classified as low income, include the following: Bidwill, Blackett, Emerton, Lethbridge Park, Shalvey, Each of these suburbs is compared with the Sydney statistical division for purposes of analyzing the Blackton LGA. An overall summation of the LGA is as follows: the newer suburbs as described above are more likely to be "affluent" and to have younger families living in them; a large majority of people living in communities that are non-natives have tended to "gravitate toward certain suburbs" and many of the suburbs are...

Append Formatted Lines Using SelText and SelStart

Append Formatted Lines Using SelText and SelStart The TRichEdit Delphi control is a wrapper for a Windows rich text edit control. You can use a Rich Edit control to display and edit RTF files. While you can create nice user interface around the Rich Edit control with toolbar buttons to set and change text display attributes, adding formatted lines to Rich Edit programmatically is fairly cumbersome - as you will see. How to Add Formatted Lines to Rich Edit To create bold text from a selection of text displayed in the Rich Edit control, at runtime, you need to make a section of text and then set the selections properties to SelAttributes. However, what if youre not dealing with a selection of text and instead want to add (append) formatted text to a Rich Edit control? You might think Lines property can be used to add bold or colored text to Rich Edit. However, Lines is a simple TStrings and will accept only plain, unformatted text. Dont give up - of course, theres a solution. Look at this example for some help: //richEdit1 of type TRichEdit with richEdit1 do begin //move caret to end SelStart : GetTextLen; //add one unformatted line SelText : This is the first line #13#10; //add some normal font text SelText : Formatted lines in RichEdit #13#10; //bigger text SelAttributes.Size : 13; //add bold red SelAttributes.Style : [fsBold]; SelAttributes.Color : clRed; SelText : About; //only bold SelAttributes.Color : clWindowText; SelText : Delphi ; //add italic blue SelAttributes.Style : [fsItalic]; SelAttributes.Color : clBlue; SelText : Programming; //new line SelText : #13#10; //add normal again SelAttributes.Size : 8; SelAttributes.Color : clGreen; SelText : think of AddFormattedLine custom procedure...; end; To start, move the caret to the end of the text in the Rich Edit. Then, apply formatting before you actually append the new text.

An Overview of Selective Amino acid Based NLO Crystals

An Overview of Selective Amino acid Based NLO Crystals Piperidine ring is one of the most recognizable structural entities among heterocyclic molecules [24]. Piperidine has a six-membered ring similar to cyclohexane with one methylene (CH2) replaced by secondary amino (NH) group. In 1853, Cahours, discovered the alkaloid piperine 1, which occurs in black pepper. Piperidine which was first isolated from piperine 1, inhibits human P-glycoprotein and CYP3A4. Thousands of piperidine compounds have been cited in clinical and preclinical studies. The synthesis of piperidine is easy, economic and less time consuming. The parent molecule is flexible in nature and hence various derivatives can be easily prepared by altering its substituent. In recent years, research efforts have been made in exploring novel organic materials for their potential use in a variety of devices. The materials which could produce green/blue laser light and could withstand high energy light radiation are of vital importance for their uses in devices. The basic understanding of organic nonlinear optical materials has been well established and extensive studies have been motivated by their wide range of potential applications. Optical second-harmonic generation (SHG) induced by an acoustical field was observed in several composites, both in bulk as well as in large sized nano crystallite samples. The effect is generally explained by a non-centrosymmetric spatial charge density distribution of photo carrier excitation under an external acoustical field due to the electrostriction (photo acoustical) effects. An organic molecule should possess large second-order hyperpolarizability to exhibit good non-linear optical properties. ОІ can be enha nced by increasing the intermolecular charge transfer interaction and by extending the size of conjugated system. The piperidine derivatives are well known for their outstanding green light transmittance much better than those observed in inorganic crystals and show conspicuous inclination to crystallize as non-centrosymmetric materials. The structural flexibility of organic compounds is an asset for materials with optimized second order NLO susceptibility, fast response and tailor-made flexibility. An innumerable of organic crystals are synthesized and grown as a part of this. One of the noticeable requirements for nonlinear crystal is that it should have excellent optical quality. For a device to flourish, it is vital that it should meet a number of criteria such as optical nonlinearity, chemical and thermal stability for life time system capability. Organic NLO materials are attracting a great deal of attention for possible use in optical devices because of their large optical nonlinearity, low cut-off wavelengths, fast response time and high thresholds for laser power. Most of the organic molecules show large nonlinear optical response, with the electron-donor and electron-acceptor groups located at the extreme of a system involving correlated and high delocalized П-electron states. A nonzero SHG behavior is present in centrosymmetric crystals if chiral molecules and circularly polarized light are used. It has been recognized that the two-photon optical properties of materials should be affected by the donor acceptor strength, the molecular structure, the conjugation length and the intermolecular charge transfer etc. The D-A conjugated oligomers usually have two types of molecular structures, such as asymmetrical D-A type and symmetrical D-A-D or A-D-A type. The optical properties of these oligomers can be easily tuned by the introduction of different donor or acceptor moieties. Apart from structural flexibility, which allows fine-tuning of chemical structures for the desired NLO properties, the organic materials are of great technological interest due to their low cost, ease of fabrication, handy integration into devices, low dielectric constant, high electro-optic coefficient value, and resistance to laser damages. Polar organic crystals, which form non-centrosymmetric crystal structures, are attracting much interest due to their potentially high nonlinearities and a rapid response in electro-optic effects that often surpass those on inorganic nonlinear optical materials.

Lideship 3 Essay Example | Topics and Well Written Essays - 500 words

Lideship 3 - Essay Example It is important to choose a career that fits one’s aptitudes, skills, personality and motivational focus. Says Heidi Grant Halvorson, â€Å"More than a decade of research shows that when people experience a fit between their own motivation and the way they work, they are not only more effective, but they also find their work more interesting and engaging, and value it more.† (Halvorson, 2013) Motivational focus is the sum of the strengths and weaknesses that each one’s personality is made up of. In addition to motivational focus, one needs to probe the opportunities that exist for the career one chooses as well as the educational and training needs involved. Having researched these things thoroughly, I have come to the conclusion that the career that I would like and one that fits me best would be that of a police officer. It is so easy to say choose something that you like. However this is more easily said than done. It is important to investigate every aspect of the career and juxtapose it with what one’s own needs and abilities are. To choose the right career one needs to invest some time on self-assessment. It is necessary to introspect on one’s strengths and weaknesses as well as the skills one possesses and what one really expects out of the career. I have done a thorough self-analysis with the help of various tools to find where my focus lies. I am also willing to invest in further training. In this context experts agree that people can be broadly divided into two categories. Although all of us have both the promotion as well as the prevention focus in some degree, while choosing a career one needs to find out which one is the more dominant one to enable one to make the right choice. Each of these focuses have distinct strengths and weaknesses, hence the exercise of finding out which category one belongs to enables one to gauge the kind of career that would suit him/her best. The promotion focused person

Religious or Spiritual Essay Example | Topics and Well Written Essays - 500 words

Religious or Spiritual - Essay Example Situation with spirituality is quite similar – all the people are in some sense spiritual because it is in human nature to ask oneself about why one exists, for instance. However, spirituality can be external and internal. These are rather different concepts. The roots of external spirituality are in rationalism, while those of internal one are in consciousness. All the people are spiritual internally – again, it is in human nature. At the same time, not everyone can understand and feel it. A common mistake of people is that they seek happiness and communion with God somewhere outside. They try to achieve harmony by means of performing certain actions that they believe are required for achieving inner peace. Such actions may include reading holy books, attending church or praying, among others. However, such actions may not fill the internal emptiness; they are just external manifestations of religion, which cannot replace understanding and fulfilling own spiritual needs.

Journey of the Universe by Brian Thomas Swimme and Mary Evelyn Tucker Essay

Journey of the Universe by Brian Thomas Swimme and Mary Evelyn Tucker - Essay Example Another account of existence of human a being is given in the bible which states that man was created by God and in the true image of God. The scientific and biblical accounts of the human beings have been of confusion to many people as they do not understand which account if the correct. Apart from the origin of the human beings, another thing that is not well understood is the role of the human beings in the Universe and the dimensions into which humans should exercise their roles. In the book, Journey of the Universe, Swimme and Tucker put it, â€Å"everything in the Universe exists in a physical and a spiritual dimension and that Universe presents a deep transfiguration process (Swimme & Tucker, 2011). They add that truth love and compassion should prevail amongst the human creature and should be regarded as divine. Personal Belief about Existence In my opinion, my deepest beliefs about the existence of humans in encrypted in religion. According the religion that I believe, exis tence of human beings is explained as the work of God who created a man and put him in the Garden of Eden. Then thereafter everything unfolds to show the responsibilities given to man by the creator. One of the major reasons that make me believe in this ideology is that the process of creating heaven and the earth was sacred as planned by God and the last step to create man, was more sacred. The first account of creation explains that God created Heaven and Earth by his words. For instance, he said, â€Å"Let there be light.† However, the creation of man took a different dimension whereby God molded some clay and breathed in. After creation, God also said that he created man in his image. This gave human being a special recognition in the Universe. During the second account of the creation, God introduced the man into the Garden of Eden and gave him responsibility of everything that was there. In fact, man was given the responsibility of naming all the creatures that were cre ated by God. Man was also given the responsibility for the Garden of Eden and was allowed all the freedom but denied eating the fruit of wisdom. All this story line of creation emphasizes that existence of human beings solely takes a religious dimension. The other explanation of existence such as spiritual and scientific amongst others do not explain some issues, which I believe are important in human existence. For instance, they don’t explain the sacred life of a human being (Swimme & Tucker, 2011). In the scientific explanation of existence, man is told to have evolved from the Ape species and having undergone various steps of evolution, he reached the stage of the current man whose predecessor is Homo sapiens sapiens. In the whole evolution story, the holiness of man is not explained at all. What the entire story gives is that man gained experience after each evolutional phase. Everybody in the Universe can witness the specialty of human beings in deeds, beliefs and innov ations. Hence to me, any existence story that does not account man as sacred and special creature is wrong. Personal Views on a Human Being and His Roles Having followed the story of creation, I consider myself a unique creature amongst other creatures. One of the major reasons that give me the pride as a human is that I have the power and wisdom to control other creatures; the power that is given to all human beings. That is the reason as to why man was able to tame other creatures now referred to as domestic animals. As a human creature, I can therefore, rear such animals and know their needs in every day’s life. In addition to that, I have leadership and organizational skill. This

Impact of Dams Building in Bellefonte Essay Example | Topics and Well Written Essays - 750 words - 1

Impact of Dams Building in Bellefonte - Essay Example This place holds lots of water as it is connected to a canal which leads to Susquehanna River and ultimately falls into the ocean. Bellefonte is known for its active trade and economics and holds the value of an industrial center in the middle of rural surroundings. Many other dams on same architectural design were built. These dams were not very deep. They were a mere 10-15 feet deep (low head dams) but they powered the industry all through the 19th century. Now on the Spring Creek, only 10-20 of these dams remain. These dams generated water from the spring and had many impacts on the environment and for the economics. For instance; these dams blocked the way for trout. Trout can jump and it’s hard. These dams also trapped sediments and stopped almost all of the sea flow. Another impact of these dams is that they warm up the water through the dam stream. This dam stream slows down the water flow, which gets more heat from the sun. The sun bakes it and the water gets the relatively high temperature and the result is less vegetation and less shade for animals. Due to an elevated temperature of water, the warmer water rises to the surface and fish also remain near the surface whereas the cold water sinks to the bottom. There is also a large ponding area here which affects a larger portion of the stream. The Spring House here is run by an actual spring and lets 8-10 million gallons of water pass through in a day. A chunk of the area has been sold for natural gas drilling and for other manufacturing concern like drinking bottled water. Bellefonte is a water-rich area and has a huge surplus of water. As the area started developing, more and more industries started mushrooming and the place became noisy and dirty. The industries started dumping waste into the stream and disturbed the natural condition of water and caused disgusting contamination in it. But the good thing is that this was the case many years ago.

How to help Americans doing business in China Assignment

How to help Americans doing business in China - Assignment Example The strength and size of Chinese have grown as well as its domestic companies. Because of the improvements, businesses and entrepreneurs can launch ventures with ease. Despite the growth experienced in China, there are several challenges that foreign investors and firms while trading in the country (Banerjee, 2015). Chinese domestic or state-owned companies receive preferential treatments that render it difficult for foreign (including American) firms to match their competitiveness. Further, the Chinese government has instituted strict procurement laws that act as obstacles to the foreign companies. Such rules place emphasis on encouraging purchase of local goods and services at the expense of imports. Such domestic purchases get encouragement in both business-business levels and business-customer levels. The part of procurement law that causes more prohibition to American companies is that the law encourages that state-owned firms at any given time must exclusively purchase their products from Chinese companies. Further, China’s antimonopoly law seems to favor domestic firms while it remains stricter to foreign investments. Considering the aforementioned challenges, it is therefore in order that American businesspersons, entrepreneurs, and investors understand the Chinese business environment. Some of the measures would help in creating an enabling and favorable business environment to the American investors trading in China. Every American entrepreneur who hopes to set a successful business enterprise in China should recognize a local business partner. It is vital that the local partner be a member of an established China-based company (Michael, 2015). In addition, the partner can be a well-contracted businessperson in China whose reputation is remarkable. Consequently, the local business partner would enable the American businessperson to navigate legal processes despite the complicated regulations

You are to write and deliver a speech on 'my future Essay

You are to write and deliver a speech on 'my future - Essay Example Through language different signs have different meaning. These signs include; spoken language or signed language. The different components of language include; syntax which is the order and hierarchy of utterances that are meaningful; morphology, which are the smallest possible semantic units that are composed of phonemes; semantics which is the meaning related to a word, phonetic and phonology which are sound and gestures that are constructions of a language. Language helps to promote literacy level, mostly when raising children. A child’s journey towards literacy involves the following; learning how speak, read, write, draw, understand, listen and watch. This helps to develop a child’s skills (Chomsky, 2006, p. 152). There are three strategies used in literacy development. The first being child-oriented strategies, which encourage children to initiate and engage in everyday interactions so that educators can respond to their ways and encourage them to engage in the interactions. The second is the interaction-promoting strategies that encourage comprehensive individual and group conversations between adults and children. The third is language-modeling strategies that expand the child’s oral language skills and facilities development of abstract language. Language promotes communication. Communication skills are very important to children without language, it is difficult to know what they want and need and what is important to them. Languages helps in expressing their ideas, hypotheses, emotions, desires, and all things that need expressions (Chomsky, 2006, p. 141). Communication activities provide opportunities for learners to use language with one another and with people in the community. Language promotes cultural identity. The language brought about by the wants of people who are at a particular location over a specified period of

How to help Americans doing business in China Assignment

How to help Americans doing business in China - Assignment Example The strength and size of Chinese have grown as well as its domestic companies. Because of the improvements, businesses and entrepreneurs can launch ventures with ease. Despite the growth experienced in China, there are several challenges that foreign investors and firms while trading in the country (Banerjee, 2015). Chinese domestic or state-owned companies receive preferential treatments that render it difficult for foreign (including American) firms to match their competitiveness. Further, the Chinese government has instituted strict procurement laws that act as obstacles to the foreign companies. Such rules place emphasis on encouraging purchase of local goods and services at the expense of imports. Such domestic purchases get encouragement in both business-business levels and business-customer levels. The part of procurement law that causes more prohibition to American companies is that the law encourages that state-owned firms at any given time must exclusively purchase their products from Chinese companies. Further, China’s antimonopoly law seems to favor domestic firms while it remains stricter to foreign investments. Considering the aforementioned challenges, it is therefore in order that American businesspersons, entrepreneurs, and investors understand the Chinese business environment. Some of the measures would help in creating an enabling and favorable business environment to the American investors trading in China. Every American entrepreneur who hopes to set a successful business enterprise in China should recognize a local business partner. It is vital that the local partner be a member of an established China-based company (Michael, 2015). In addition, the partner can be a well-contracted businessperson in China whose reputation is remarkable. Consequently, the local business partner would enable the American businessperson to navigate legal processes despite the complicated regulations

Women in Psychology Essay Example for Free

Women in Psychology Essay Inez Beverly Posser (1895-1934) was America’s first Black female psychologist. Not only is this significant in itself, it is also the adversity she overcame growing up to get there. And later, in the profound research in her dissertation that caused controversy as well as groundbreaking discoveries regarding education and integration vs. segregation as it relates to psychology. Inez was born into a family with 10 other siblings where she attended â€Å"schools for colored† in Texas. Since her family was poor, it was decided early on that they could only afford to send the oldest child (a son named Leon) to college, and once graduated that he would pave the way financially to help his siblings to attend college. However, it was apparent that Inez’s desire to attend college was greater than her brothers. Leon realized this and persuaded his parents to send her to college instead. Inez attended a historically black college at Prairie View AM University. With a two year certificate she began to teach elementary school and then worked as a teacher at a high school. (this teaching experience, I’m sure, will prove influential in her later research topic, where she addressed segregated vs. integrated public schools). She went on to finish her Bachelors Degree at Samuel Houston college in 1926. To attend graduate school she was forced to leave Texas due to segregation. Undeterred, she completed her Master’s degree at the University of Colorado and in 1933 she received her PhD in psychology at the University of Cincinnati. The first female African American to achieve this degree. What makes Inez a pioneer in psychology was the fact that she was the first female African American to earn her PhD in psychology in America. Coupled with her research and study of segregated vs. integrated schools, of which she did her dissertation. Her conclusions  from that research, caused much controversy with the citizens as well as amongst her peers. (para 6) It is in this research where she concluded that black school children fare far better in black schools than they do in integrated schools. Her findings were controversial in their time. It is interesting to note that her conclusions of this study came decades before the Brown vs. Board of Education Court decision in 1954. In fact, even before the Civil Rights movement took hold across the country. (online: Civil Rights Timeline, authors: Brunner Haney, 2007). She had some support from other prominent African American figures of that time. One of those prominent figures that reluctantly agreed with her research was W.E.B. Dubois, believing that until the prejudicial attitudes of the white teachers against black students changed, only then would integrated schools be a positive environment for black students. (Americas First Black Female Psychologist,† 2008, p.1 para 6) In her research, through a psychological perspective, she examined self-esteem and personality variables in the African American middle school students attending integrated schools, and the African American middle school students attending segregated schools in the Cincinnati area. In her conclusion she found that black children in schools with black classmates being taught by black teachers fared far better than the students alike in the integrated schools. Even more astounding, â€Å"she found that the children from the integrated schools experienced more social maladjustment, felt less secure in their social relations, and had less satisfactory relations with their families. They were also more likely to feel inferior at school, had less satisfactory relationships with their teachers and were more eager to leave school early.†( Americas First Black Female Psychologist,† 2008, p.1 para.5). Why did Inez’s research and conclusion cause such controversy? There are many  different views that can be drawn on the research and conclusions. First, since Inez was African American herself, this may have conflicted within her African American community. Why? Since African Americans have been struggling for equal rights and equality in education, this would seem to go against what her own race has been struggling to achieve. On the surface it would appear that way. However, her research was from a psychological perspective that had not yet been considered or researched. Ironically, her conclusions in her study in her dissertation could also be useful as the topic of desegregation that did not come along until decades after her study. The question that was answered even before its time, is how desegregation would effect the students themselves. Would this have a positive or negative effect on their education? If equality was to be reached in the public school system wouldn’t this have to also mean that the African American students would also fare better than in integrated schools? What’s the use in achieving desegregation if it is going to have such a negative impact on the African American students? If you will notice, the word â€Å"integrated† is used in place of â€Å"desegregation† in her study since desegregation had not yet even been addressed! As you can imagine, many different views, arguments, and psychological perspectives can be drawn from Inez’s research and conclusions on integrated schools vs. segregated schools. Hence, any time a psychological study can stir controversy, arguments, or ideas within the psychology community, that in itself proves it is a study of great significance! At a time when prejudice ran deep, where women were trying to gain equality, and segregation was still in force; most citizens would not even consider or given much thought on such a controversial topic as segregation vs. integration. Nor was there ever any studies, that I am aware of, as to how it affects the students themselves. Inez was way beyond her time in not  only her acceptance as a psychologist by her peers, but in her dissertation where she voiced her results of the study. She was a pioneer for Black women in the field of psychology. Sadly, Inez’s life was cut short in a tragic car crash near Shreveport, La. after returning from a visit with her family in Texas. She was 38 years old at the time of her death. (An approximation, since her actual birth date is unknown) Thankfully, she was able to help six of her siblings financially to attend college, and was instrumental in helping many black students in gaining college funds for college and graduate school. (para 8) Since her untimely death at such a young age, it begs one to wonder, how much more she could have contributed to the field of psychology? The inscription on her tombstone reads: â€Å"How Many Hopes Lie Buried Here†. I guess this is a question that is the sentiment of many. Afterthought In reading her conclusions of her research, coupled with a previous experience, I can see that this makes sense: Coming from an all white school myself growing up, it was only when I entered high school did I encounter one black student who attended our school. I later befriended him and he explained to me that he came from an â€Å"all Black† school, but due to a move from an â€Å"all Black† area, he was transferred here. He voiced his feelings of inferiority. Not only did he feel he did not â€Å"fit in†, he wanted to go back to the â€Å"all Black† school. What is significant to mention is that he was also well behind his classmates in his studies when he arrived at the high school. This is important because it makes it clear that the â€Å"all Black† school was inferior in the education he was receiving. Since he started out behind the rest of the students, it was a constant struggle to get his grades even up to a C. This seems to conclude that the Black schools coupled with poorer neighborhoods tend to lack in the better education that is offered in the all white, upper class neighborhoods. That in itself is an inequality that I observed through this student. Despite the fact that he knew this school afforded him a better education than he was receiving, he still did \not want to be here and wanted to go back to his old school where he â€Å"fit in†. As I read Inez’s conclusion, through my experience with my Black friend, I feel it further enforced her findings.

The Light Emitting Diodes Engineering Essay

The Light Emitting Diodes Engineering Essay History of lighting devices starts with low efficient incandescent lamps, then next came the CFL lamp. In the history of lighting devices, invention of LED was a turning point Light Emitting Diode or simply LED is an electronic device, which emits light when electricity passes through it. LED has a number of different uses in day to day life. Its uses varies from a simple power on indicator to indicator to traffic signals. LED uses about 10% of the energy traditional light bulb uses and they can last about thirty times longer.LED lights are highly efficient and cost effective. Nano technology has its own role to play in lighting devices history. Invention of quantum dots and ionic liquids changed the face of lighting industry. Quantum Dots LEDs were manufactured using quantum dots particles. QLEDs offer better luminescence than normal LED lights. Introduction of Ionic Liquids (IL) was another turning point. Still in the beginning stage, Ionic Liquids offer a better solution to the world of lighting devices. 2. Light Emitting Diodes (LED) A Light Emitting Diode or LED is a semi-conductor device which can be used as a light-source. Semiconductors are neither a good conductor nor an insulator. Semiconductors are made up of semiconducting materials like Silicon or Germanium. A diode (also called as a PN junction diode) has two terminals, anode(a) and cathode (k), anode is a positive terminal and cathode is negative terminal- which allows electric current to pass only in one direction. A semiconductor diode can be compared to a switch or a one-way valve. A Light Emitting Diode emits light when electric current passes through it. The colour emitted by an LED depends on the type of semiconductor material used for its construction. Common colours available for LEDs are green, red, orange, blue, yellow and white. Aluminium gallium indium phosphide (AlGaInp) alloy is used for obtaining red, yellow and orange lights. Indium gallium nitride (IaGaN) is used for getting blue, green and white lights. White and Blue LEDs are more expensive than other colours. Apart from the above colours, Infra Red LEDS (also called IREDs-Infra Red Emitting Diodes) and Ultra Violet LEDs are also available. Staring into an Ultra Violet LEDS is harmful to the eyes. 3. Quantum dot LEDs (QLEDs) Quantum Dots are very small crystals, in nanotechnology terminology, they are nano particles of semiconductor materials, usually its diameter varies between 2 and 10 nano meters. Quantum dot particles were discovered in early 80s by Louis Brus at Bell Laboratories. A Quantum Dot can contain either a single electron or thousands of electrons. Generally quantum dots are made from the sulphides or selenides of semi conductor materials like Zinc or Cadmium. Quantum dots electronic and optical characters are related to the size and shape of each particles. When energy is applied (under excitation), electrons get energized and moved to higher bands, and when electrons get back to the stable state, the additional energy is emitted as light corresponding to a certain frequency. Its narrow emission spectrum is directly proportional to the size of the crystal. Smaller particles give a blue shifted emission and larger particles give a red shifted emission. Using a technique called size quantization effect, quantum dots can be tuned to produce any colour during manufacturing. Quantum dot LEDs (QLED or QD LED) are devices which use quantum dots as their light emitting material. These dots are excited when electricity is applied and emits light according to the size of the dots. Larger dots produce more energy levels and darker colours and smaller dots create smaller energy levels and emits lighter colour shades. Gold or silver nano particles are very versatile materials whose diameter varies from 1nm to 100nm. Gold nano particles are comparatively smaller that of Silicon Quantum Dots. And it s experimentally proven that, smaller particles generate better fluorescence than that of larger particles. So, Quantum Dot LEDs manufactured from gold or silver nano particles increases the luminescence. 4. Ionic liquids (IL) Ionic liquid is the salt form of any material in liquid state. Ionic liquids are liquid salts. Ionic liquids are made up of, ions (charged atoms) or ion pairs. These ions or ion pairs are poorly coordinated in the liquid. This poor coordination of ions results in the liquid from below 100 °C. Ionic liquids are also known as liquid electrolytes or ionic fluids. When a salt melts without decomposing, it results to an Ionic Liquid. Ionic bond is much more stronger than the bond between the normal Van der Waals forces in the molecules. Ionic liquid changes its form to ionic solid when it gets cooled. Ionic solids are seen in two forms, crystalline and glassy. At low temperature, ionic liquids acts like ionic solutions, which is a combination of both ions and neutral molecules. Ionic liquids are also called designer solvents, because they are manufacturing in the lab for specific purpose. Properties of ionic liquids are they dont evaporate, and it is a good conductor of electricity, and it dissolves almost everything. The reason for their non-evaporate property is their non-volatile nature. So, Ionic liquids can replace some acids and organic solvents. Ionic liquids are used for electro polishing, metal plating, extracting metals from rocks. Applications for Ionic liquids are storage for chemical cells, batteries, fuel cells and electro chronic devices for displays, cellulose processing, used as dispersants agents in paints, for gas handling and storage, for natural fuel processing, in food and bio-product industries, in recycling of plastic and synthetic wastes etc. 5. Turn-On Time Turn on time or rise time is the time required by a signal to change from low state to high state. The time it takes for the output of a system to change from a specified small percentage (usually 5 or 10) of its steady-state increment to a specified large percentage (usually 90 or 95).   (www.answers.com) An LEDs turn-on-time is the time needed by the device to turn from OFF state to ON state. Time needed to emit the light, after applying the electricity. LEDs are very fast devices and its turn-on time is 0.0001S or 0.1mS. Polymer light emitting diodes (PLED) uses an electro luminescent conductive polymer that emits light when connected to a power supply. PLEDs need very small amount of electricity to emit light and therefore they are considered to be very efficient. A polymer light emitting diode use ionic liquids as one its active material. Usually polymer light emitting diode has fast turn on time. 6. Improved Efficiencies in LED LED efficiency can be improved by paying attention on packaging, chip structure and positive voltage applying. White LEDs are usually considered to be more efficient that the other Red, Green, Blue colour LEDs. White light in LED can be produced in two ways. One method is, using three individual LEDs which producing the primary colours and then mixing them to produce the white light. Another method is, using the principle which is using in fluorescent lights, a phosphor material is used to convert light from UV or blue LED to white light. The luminous efficiency of blue/UV chip and the conversion efficiency of phosphorous determine the efficiency of white LED. Luminous efficiency is highly influenced by temperature and current. Efficiency of LEDs fall with the increasing current. This effect is called droop. When operating temperature increases from 327K to 380K, the luminous efficiency dropped by 20%. When the temperature is rising, the radiation at the potential decreases which eventually cause a decrease in luminous efficiency. When operating current rises from 0mA to 350mA, the luminous efficiency of LED tend to be decreased by 35%. When current increases, more and more non-stable electrons diffuse out of potential well, thus decreasing the luminous efficiency. We can improve the luminous efficiency of a LED by improving the heat dissipation efficiency and increasing the width of potential well. Working condition of a LED should be under limited temperature and moderate current. The heat generated in the LED, reduces the efficiency of lighting performance. A good packing technology is the way to solve the heat dissipation problem. But developing a heat dissipation technology for reducing the LEDs working temperature is a real challenge. The efficiency and reliability of an LED depends on the thermal dissipation of an LED, because the heat generated in the junction affect the performance and effective operation of LED. LED efficiency can be improved by LED packaging. But, we need to over come the challenges facing in packaging stage to reach the desired efficiency. The challenges facing in packaging are colour consistency of light emitting, multi-chip packaging etc. Packaging technology used for high power LED are more complex and costly. In addition to packaging, chip structure and positive voltage also play a role in LED efficiency. Efficiency can be achieved if positive voltage can be controlled in a very small range. 7.Studies of radiation damage in solar cells and LEDs Solar cells Solar cells or photovoltaic (PV) cells are devices which converts solar light to electricity. Working principle of a solar cell is just opposite to that of LED. A solar cell converts light to electricity while a LED converts electricity to light. In a solar cells, photovoltaic effect generates electricity. Solar cells are made up of semiconductor materials like silicon. When light hits on a solar cell, some portion of a light is absorbed by silicon material. That means, the energy in the light is shifted to the semi conductor material. This energy excites the electrons and make them to break the covalent bond, Breaking of covalent bonds in an atom results in free electrons. This free electrons start flowing and the flow of free electrons cause a current flow in the solar cell. A group of solar cells are electrically connected to form a frame called solar panels. A solar panels are grouped to form large solar arrays. When sunlight hits the semiconductor, the electrons from P-type semiconductor springs up and is attracted towards the N-type semiconductor. This make negative charges in the N-type semiconductor and more positive charges in P-type semiconductor. Thus electricity is generated due to the flow of electrons. This is called photovoltaic effect. Radiation damage Radiation damage is the physical damage occurs to devices (solar cell or LED) in a radiation environment. Visible light, also known as electromagnetic radiation, does not damage soalr cells or LED normally. But exposing to ultra violet (UV) light , which has more energy, can damage the cells overtime. Output parameters of the devices are affected by radiation damage. Radiation damage in solar cells and LEDs occur when highly massive particles like electrons, protons, or ions come in contact with semi conductor materials. The source of the highly massive particles may be nuclear reactions, gamma rays, space radiation etc. The particles having mass and energy can interact with materials in different ways, such as inelastic collision with electrons in a material, inelastic collisions with nucleus and elastic collisions with nucleus. Ionisation and atomic displacement are the two categories of radiation damage that occur to solar cells and LEDs. Ionisation : Ionisation is the process when an atom becomes an ion. It happens, when electrons lose from an outer orbit or extra electrons are added to atom structure. High energy radiation cause ionisation in materials. The use of silicon is solar cells and LEDs cause a range of ionisation related radiation effects such as increased leakage current, decreased gain etc. Atomic displacement : When a fast particles collide with a crystal, silicon atoms may get displaced from their lattice structure. And this displacement may damage the silicon solar cells. Silicon Solar cell damage There are different method to measure silicon solar cell damage. One method is by measuring the irradiation changes occurring in a solar cell and can be explained using basic solar cell equation. This method require data such as series resistance, shunt resistance, current generated by light and diode parameters such as saturation current and quality factor of diode. Solar cell damage can also be measured by observing the change in minority carrier diffusion length. And this method is widely used because diffusion length is measurable. But there are many disadvantage to this method. One serious disadvantage is damage caused due to low energy protons. Low energy protons do a significant damage to the PN junction of a solar cell. This irregular damage increases the saturation and quality factor of the diode. This damage can cause a significant decrease in voltage. The output parameters of a solar cell can be described using the formula Isc  =  Isc0  Ã‚  C  log (1 +  Phi  /  Phix)  , where Isc is the cell short circuit current Phix is the radiation fluence at which Isc starts to change C is the Constant indicates the decrease in Isc per decade The relation between solar cell short circuit current and diffusion length can be represented as Isc  =  A  lnL  +  B. Solar cells are more prone to radiation damage in space. The degradation of cover glass material of solar cell in space is more. Ionisation cause more damage to covering material than atom displacement. Ionisation in material are directly depend on the radiation absorbed. Solar cells are usually made up of Si and GaAs which are more prone to radiation. Replacing these semiconductor material with InP during manufacturing is the best way to reduce damage due to radiation. InP is more resistant to radiation that Si or GaAs. InP substrate constructed with high carrier concentration has superior radiation resistance. LEDs are also prone to displacement damage. Shorter wave length AlGaAs and GaAs LEDs emitting light in the region 800-900nm are more prone to radiation damage. Manufacturing LEDs with higher wavelength is the answer to this radiation problem. 8. CONCLUSION LED lights are widely using these days commercially. The main advantage of LED is its reduced power consumption. They are highly efficient, cost effective, durable and long lasting. Inventions like quantum dot and Ionic Liquids in Nano Technology field, bring significant changes in Lighting. Quantum Dot LEDS are more efficient than normal LEDs, QLEDs use nano crystals as their lighting materials. Use of gold or silver nano particles increases the luminescence emitted from the QLEDs. Introduction of Ionic Liquids, changed the appearance of LED lights. Ordinary LED lights produces a harsh white lights. Implementing a layer of ionic liquids to the LED light, produces a warm light. Researches were made to find the ways of improving the efficiencies of LED. When expose to space radiation solar cells and LEDs are more prone to damages. And it reduces the life span of these devices. Researches are still continuing in the field of nano technology, searching for finding new methods to improve the efficiency of lighting devices.